This product is a all black embossed ribbed flexible stick on body side molding that comes in a roll in various lengths. There is 3-M automotive grade tape already on the back of this molding which makes installation easier and gives it longer durability. Made by Trim-Gard this molding will protect your vehicle from parking lot door dings. Also these moldings are not painted but are manufactured with a process that bakes the color into the molding. That means no chips!